Internet Marketing Advantage Search

 

VI. Visual Extras and SEO

3. Frames

It is a good news that frames are slowly but surely disappearing from the Web. 5 or 10 years ago they were an absolute hit with designers but never with search engines. Search engines have difficulties indexing framed pages because the URL of the page is the same, no matter which of the separate frames is open. For search engines this was a shock because actually there were 3 or 4 pages and only one URL, while for search engines 1 URL is 1 page. Of course, search engines can follow the links to the pages in the frameset and index them but this is a hurdle for them.

If you still insist on using frames, make sure that you provide a meaningful description of the site in the <noframes> tag. The following example is not for beginners but even if you do not understand everything in it, just remember that the <noframes> tag is the place to provide an alternative version (or at least a short description) of your site for search engines and users whose browsers do not support frames. If you decide to use the <noframes> tag, maybe you'd like to read more about it before you start using it.

Example: <noframes> <p> This site is best viewed in a browser that supports frames. </p><p> Welcome to our site for prospective dog adopters! Adopting a homeless dog is a most noble deed that will help save the life of the poor creature. </p></noframes>

 

1. How Search Engines Work

2. Differences Between the Major Search Engines

II. Keywords – the Most Important Item in SEO

1. Choosing the Right Keywords to Optimize For

2. Keyword Density

3. Keywords in Special Places

a. Keywords in URLs and File Names

b. Keywords in Page Titles

c. Keywords in Headings

III. Links – Another Important SEO Item

1. Why Links Are Important

2. Inbound and Outbound Links

3. Anchor text

4. Link Practices That Are To Be Avoided

IV. Metatags

V. Content Is King

1. Topical Themes or How to Frequently Add Content to Your Site

2. Bold and Italic Text

3. Duplicate Content

VI. Visual Extras and SEO

1. Images

2. Animation and Movies

3. Frames

4. JavaScript

VII. Static Versus Dynamic URLs

VIII. Promoting Your Site to Increase Traffic

1. Submitting Your Site to Search Directories, forums and special sites

2. Specialized Search Engines

3. Paid Ads and Submissions