Internet Marketing Advantage Search

 

I. III. Keywords – the Most Important Item in SEO

II. Keywords – the Most Important Item in SEO

Keywords are the most important SEO item for every search engine – actually they are what search strings are matched against. So you see that it is very important that you optimize your site for the right keywords. This seems easy at first but when you get into more detail, it might be a bit confusing to correctly determine the keywords. But with a little research and thinking the problem of selecting the right keywords to optimize for can be solved.

1. How Search Engines Work

2. Differences Between the Major Search Engines

II. Keywords – the Most Important Item in SEO

1. Choosing the Right Keywords to Optimize For

2. Keyword Density

3. Keywords in Special Places

a. Keywords in URLs and File Names

b. Keywords in Page Titles

c. Keywords in Headings

III. Links – Another Important SEO Item

1. Why Links Are Important

2. Inbound and Outbound Links

3. Anchor text

4. Link Practices That Are To Be Avoided

IV. Metatags

V. Content Is King

1. Topical Themes or How to Frequently Add Content to Your Site

2. Bold and Italic Text

3. Duplicate Content

VI. Visual Extras and SEO

1. Images

2. Animation and Movies

3. Frames

4. JavaScript

VII. Static Versus Dynamic URLs

VIII. Promoting Your Site to Increase Traffic

1. Submitting Your Site to Search Directories, forums and special sites

2. Specialized Search Engines

3. Paid Ads and Submissions