Internet Marketing Advantage Search

 

VIII. Promoting Your Site to Increase Traffic

2. Specialized Search Engines

Google, Yahoo!, and MSN are not the only search engines on Earth, nor even the only general-purpose ones. There are many other general-purpose and specialized search engines and some of them can be really helpful for reaching your target audience. You just can't imagine for how many niches specialized search engines exist – from law, to radiostations, to educational one! Some of them are actually huge sites that gather Webwide resources on a particular topic but almost all of them have sections for submitting links to external sites of interest. So, after you find the specialized search engines in your niche, go to their site and submit your URL – this could prove more trafficworthy than striving to get to the top of Google.

 

1. How Search Engines Work

2. Differences Between the Major Search Engines

II. Keywords – the Most Important Item in SEO

1. Choosing the Right Keywords to Optimize For

2. Keyword Density

3. Keywords in Special Places

a. Keywords in URLs and File Names

b. Keywords in Page Titles

c. Keywords in Headings

III. Links – Another Important SEO Item

1. Why Links Are Important

2. Inbound and Outbound Links

3. Anchor text

4. Link Practices That Are To Be Avoided

IV. Metatags

V. Content Is King

1. Topical Themes or How to Frequently Add Content to Your Site

2. Bold and Italic Text

3. Duplicate Content

VI. Visual Extras and SEO

1. Images

2. Animation and Movies

3. Frames

4. JavaScript

VII. Static Versus Dynamic URLs

VIII. Promoting Your Site to Increase Traffic

1. Submitting Your Site to Search Directories, forums and special sites

2. Specialized Search Engines

3. Paid Ads and Submissions